The Suntaug Group, LLC

Developing an effective marketing strategy requires an understanding of what is currently happening in the Insurance Industry marketplace.  As large as the industry is, it's also small world and most carriers share their experiences with vendors.  As part of developing your marketing strategy we will speak with industry analysts, experts and potential customers to determine what is working and what is not. 

We can provide:

• Research
• Value Proposition Development
• Product Positioning and Pricing Strategy
  
• Marketing Plan Development
• Product Rollout Planning 
• Branding - Collateral Design, Logo Design, Signage and Displays
  

Our marketing professionals work with all the major insurance publications and can help guide you to the correct media outlets to maximize your PR efforts.  Our services include:

• Public Relations Planning and Strategy
• Press Release writing and distribution
• Copywriting - for case studies, white papers and articles
• Advertising - Ad development including copywriting/design and media buying
• Pitching Stories - we will market articles to editors for publication
• Monitoring Public Relations

The logistics involved in event planning, not to mention the event itself, can be overwhelming and lead to excessive costs if not managed properly.  The Suntaug Group has experience in planning and executing trade show and customer events.  We have experience with many of the Insurance Industry tradeshows as exhibitors and speakers.  Our services include:

• Trade show management
• Customer events - Users groups, seminars
• Analyst Briefings
• Webinars - Suntaug Group hosed or with a media partner
• Focus Groups

When your prospects are interested in learning more about the products and services offered by your company, your website is where they will go for answers.  But you also need a strategy to leverage your online presence that includes taking advantage of social media such as Facebook, Twitter and LinkedIn.

In addition to your initial website design, we can help you develop your Internet Marketing strategy with social media and search engine marketing and optimization.  Our services include:

• Website Initial Design and Implementation
• Social Media Planning, Training, Content Creation, Monitoring/Reporting and Updating
• Search Engine Marketing and Optimization