The Suntaug Group, LLC

The Virtual Sales and Marketing Team solution immediately provides your company with a senior team of sales and marketing professionals.  Our goal is to get you up and running quickly without going through a lengthy hiring process for sales and marketing staff.

For Newly Formed Companies 

If you are a newly formed company, chances are you have investors who are anxiously awaiting the results of taking your product or service to the market.   During this important phase in your company's history, it's critical to have a realistic go-to-market strategy.

Having a great product or service doesn't necessary guarantee it will sell itself.  Understanding what your target market is and testing your assumptions with potential customers is key.  You'll be surprised what you will learn along the way if your receptive to "hearing what you need to hear, not what you want to hear."

Once you have an understanding of your target market, the next step is contacting the correct individuals within an organization.  If your fortunate enough to have existing relationships within an organization, you also need to understand what the companies current business climate is and what are the current challenges to their business.

For Existing Companies

Many companies in our recent economic environment have needed to "reset" the course of their business.  This has meant leaving some markets and gearing up to enter new one.  There may have been a resturcturing of both the sales and marketing teams and many executives find themselves with no sales and marketing leaders in place.

With the change in the company's business model, this is an opportunity to introduce new sales and marketing methodologies to move the company forward.  

Our three phase approach outlined below is based on years of experience of bringing new products and services into different market segments.

Phase 1 consists of performing "real-time" market research and analysis of your target market.  We find out what is happening in the market today, what type of solutions are selling and what types are not.  Who is buying these solutions and why.  From this knowledge we develop Product Positioning Options and Test Market these options with "Early Adopters" before going to market.

In Phase 2 we focus on developing a Lead Generation Program by calling into our network of "warm" contacts in our Salesforce.com database. Our goal is to identify "Qualified Prospects" that will lead to customer wins that are strategic to your organization.

As we enter into Phase 3, we develop a Repeatable Sales Model and development of a forecasting methodology based on your unique business model.  You are now in the position to hire a salespeople that fit your Repeatable Sales Model.  The Suntaug Group will work with your organization to staff your sales and marketing organizations with the best professionals available.  Once your staff is in place, our job is done and we transition our work to your staff with no loss of momentum.